SXSW was launching its first promotional tour in Boston. This was part of a national tour to bring awareness to the SXSW conference held in March.
With all the events happening in Boston, there needed to be a way for SXSW event to stand out and reach their core and eclectic demographic or music, film and interactive professionals.
BostonTweetUp immediately aware of the event help promo and share information about the event across social networks via video, social media and word or mouth.
94% of all the traffic generated to the registration page was due to BostonTweetUp’s effort. It was an over capacity event that not only brought visibility to the SXSW brand but also the venue in which the event was hosted.